case study about recruitment

Skills-based success: 10 recruiting case studies

The working world has been turned on its head with the pandemic, the Great Reshuffle, and the resulting skills shortage. Companies are searching for a powerful, sustainable way to recruit and retain talent, and 81% of them are now opting for skills-based hiring practices.

Skills-based recruitment practices are for everyone. Don’t believe us? We've put together 10 recruiting case studies that demonstrate how different individuals, industries, and regions have successfully implemented skills-based hiring.

Table of contents

What's the purpose of a recruiting case study, 3 personal recruiting case studies, 3 recruiting case studies by industry, 4 recruiting case studies by region, looking for more recruiting case studies.

In recruitment, case studies are helpful tools for employers seeking to build, develop, or optimize their recruitment processes. They can be great sources of information and inspiration. By understanding the successes and failures others have had with their hiring processes, hiring managers can take any relevant learnings without having to make the same mistakes that others have.

To make these recruiting case studies relevant for as many people as possible, we've divided them into personal case studies, case studies by industry, and case studies by region. Let's dive in.

Let’s first look at the personal stories of some stellar individuals who were recruited into their ideal industries using skills-based practices. These people didn’t have traditional backgrounds, but because of their unique skills, they got into amazing roles. All that was needed was a chance to prove those skills during recruitment.

1. Justin Hutchinson

Justin Hutchinson wanted a future in football, but he was faced with a hard choice at age 14: Focus on his career prospects or take care of his father with cancer.

Justin, of course, chose his father and has never regretted that choice, but it did mean giving up the chance of achieving his dream job.

After his father’s passing, Justin attended a community college to fulfill his father’s wish for him to get a degree. To pay rent and living expenses, Justin got a job at a smoothie franchise.

His aim was to simply support his cost of living by making fast food – but it turns out Justin’s real skill was people and communication.

Justin would study the cars that drove up, memorize their orders, and have them ready so he could spend time talking and getting to know the customers instead of making drinks.

One of Justin’s customers was a chief executive of a marketing company and was so impressed with his people skills, he offered Justin an internship.

It wasn’t long before Justin used his soft skills to turn that internship into a full-time position. He dropped out of college, poured his heart and soul into the role, and attained the role of Director of Business Development.

Justin attributes his success to his best skills:

Workplace empathy

Strategic and critical thinking

Sales management

Justin didn’t have a typical marketing background – his experience was a partial college education with no degree, on-the-job experience (and not a traditionally “relevant” job), and his internship.

Not everyone can find the perfect marketer in a charismatic smoothie server, but online skills testing holds the same principles: Look at abilities first and ask questions later.

Sales and marketing are industries that are uniquely dependent on soft skills, which makes skills-based hiring an obvious choice for recruiting. For information on how it helps with the tricky subject of ramp time, read our article on skills-based hiring and ramp time.

Need more guidance on implementing skills-based hiring?

Read our complete handbook for all the tips, tools, and strategies you need to get the most out of this transformational approach to recruitment.

2. Latisha Carter

Latisha Carter had a dream of excelling in corporate America, but she never got the opportunity to attend college.

At age 17, Latisha became a single mother. This put her dreams of college on hiatus for the foreseeable future.

Three years later, after having another child, Latisha got a job as a nursing assistant. But she still couldn’t shake her desire to make it in the corporate world.

She secured a call center job with NCR, a software company, driven by their offer of extensive employee training. 

Offering extensive upskilling and reskilling is one of the best things you can put on the table for potential candidates. A study by Lorman showed that 59% of Millennials believe that development opportunities are extremely important when deciding whether to apply for a position.

Latisha used her experience at NCR to get a role in customer service at the software company Sage.

With determination and hard work, she continued to work her way up for 20 years until she became a director at Xero, an accounting technology company.

Latisha is now proudly a director in corporate America with no college degree. Her company is reaping the benefits of her presence and skills. 

In the second half of 2021, Xero’s approach to skills-based hiring and its emphasis on diversity pushed a 7% increase in racial and ethnic diversity.

Jana Galbraith, the executive general manager for people experience partnering for Xero, says: “ [H]istorically, hiring based on degree exclusively has perpetuated discrimination .”

This boost is great news for Xero because the benefits of diversity are broad and include increased productivity, innovation, and financial performance.

Latisha’s struggle to succeed is unfortunately common for working mothers. To learn more about this, read our article on the motherhood penalty .

3. Cindy Veach

Cindy Veach didn’t have a traditional background. She had all the tech know-how, but she only had experience involving massage therapy and social services.

But she had the skills and she knew it. Cindy says it was a happenstance that she stumbled upon her perfect role; she just wanted a role where she could use her best talents.

“I was looking for jobs I had the right skills for, organizational skills in particular,” said Cindy.

She happened upon a tech administration apprenticeship program at IBM. Before then, she saw her tech skills as just a hobby and never imagined herself in the tech industry – but she applied and was accepted.

Cindy had a steep learning curve ahead of her. She possessed the base tech skills but needed the training to reach the right level.

She attributes much of her success to the flexibility of her mentors. They continually told her that if a path “didn’t feel right,” she was welcome to experiment and try something new.

At the end of the apprenticeship, she applied for a network operations technician role and was hired. She took a position with flexible work options so she could still care for her two children comfortably. 

Skills-based hiring made this outcome possible. Cindy’s communication skills, digital expertise, and problem-solving abilities helped her secure her role, and the focus on continuous improvement is helping her develop it .

She says that the combination of her appetite for learning and her employer’s support for her success is the perfect duo for creating limitless growth.

We’ve heard plenty of people say “skills-based hiring doesn’t work in my industry.” But that’s just yet another myth we’ve debunked . Let’s take a look at a handful of case studies about how companies within certain industries have succeeded with skills-based recruitment initiatives.

4. Healthcare

Healthcare administration is an industry that’s notoriously difficult to get into. Between receiving a bachelor’s degree and completing a master’s program, it can take six to eight years of rigorous commitment.

However, more opportunities are arising that allow equally qualified candidates to get in without obtaining specific educational requirements.

Sam Saucedo-Hernandez had a tumultuous life, but she only ever wanted a solid career. As a child of parents who emigrated from Mexico, she wanted to be the first generation in her family to attain a degree.

Sam watched her parents struggle with low-wage jobs and promised herself she would do better for herself.

Her first attempt was at law school where she spent several years studying hard. Sam was ecstatic to get her degree and begin a career in law.

But two weeks after she got her associate of science degree, the school got shut down for fraud, leaving Sam jobless and $60,000 in debt.

Sam faced many challenges, but the turning point in her story was the day she received a letter promoting a no-cost medical administrative assistant job training program from JVS.

JVS is a program that helps people build skills and find solid career connections – particularly in the healthcare industry.[1]

JVS has seen amazing success with over 500 employer partners and an emphasis on promoting diversity: 88% of their participants are Black, Hispanic, Asian, or a wide range of other ethnicities.

Sam applied for the program and was accepted. She secured a position as a medical administrative assistant, but her training has led her to her current role in the audiology department.

Though she’s fortunate for her position, Sam says she’s still looking forward, wondering where her skills can take her from here. 

Programs like JVS are working tirelessly to make more stories like this possible. With a focus on skills over experience, they bring in valuable candidates to industries that may otherwise be restricted to them.

5. Manufacturing

Steelcase, a furniture manufacturing company, wanted to build a fairer place for employment opportunities and encourage better representation for employees of color. So they adopted skills-based hiring practices.

They’re far from the only ones. According to TestGorilla’s State of Skills-Based Hiring report, 85% of businesses in 2024 had the goal to increase diversity.

And companies are succeeding at this by implementing skills-based hiring: 91% of organizations saw an increase in diversity due to skills-based hiring.

Steelcase realized that if they truly wanted to boost their DE&I initiatives , traditional hiring methods wouldn’t do.

They decided their hiring processes needed to be revamped for the better, so they adopted some new practices:

Prioritizing skills over resume and pedigree

Removing experience requirements wherever possible

Favoring continuous improvement over perfection

Revamping job descriptions to reduce biased language

Prioritizing diversity among equally qualified candidates

Steelcase decided that practices like these would enable them to reach diverse talent organically, and it worked. Since the program started, Steelcase’s new hires are 55% women and 30% racial or ethnic minorities.

Steelcase’s initiatives are amazing, so we encourage similar active moves to boost diversity. To read more about this topic, read our blog on why being intentional about workplace diversity is non-negotiable .

6. Software

ADP, an HR management software company, adopted a recruiting strategy to focus on skills , rely less on credentials, and make an effort to provide opportunities for candidates with nontraditional backgrounds.

This strategy included training talent acquisition professionals on best practices, hiring specific diversity recruiters, removing degree requirements from high-volume recruiting roles, and leveraging better training and mentorship for new hires.

What were the results? ADP saw great success in one year:

An increase in the number of candidates with no college degree

An increase in Black representation in the candidate pool

An increase in Hispanic representation in the candidate pool

This program was heavily inspired and backed by Maria Black, the chief executive of ADP, and her strong belief in corporate social responsibility.

She has a strong passion for supporting working women, veterans, and other underrepresented talents.[2]

Maria is an excellent example of the power of leading from the top. When your company’s leadership supports a great cause, it benefits both employees and company alike and builds a better organizational culture .

Next, let’s take a look at some case studies about the regions and countries that are taking on skills-based recruitment practices. For more on this subject, check out our post on skills-based hiring around the world .

7. Maryland, USA

In 2022, the state of Maryland dropped four-year degree requirements for thousands of jobs in the government sector.

The aim of this initiative was to draw attention to the value of alternative credentials and experience. State officials want to give people a better shot at securing a stable, fulfilling job.

Governor Larry Hogan was quoted as saying:

“[W]e are ensuring qualified, non-degree candidates are regularly being considered for these career-changing opportunities.”[3]

Over 38,000 people work for the state of Maryland and it’s estimated that more than half of those jobs can be performed by people whose alternative skill routes can easily substitute for a college education.

These alternative routes include:

Life experience

Non-relevant job experience

Hobbies and volunteer work

Alternative training

Community college education

Maryland estimates that about 47% of its working population are STARs (skilled through alternative routes). That’s 2.8 million workers, and these people need solid opportunities – opportunities that they can access through skills-based hiring.

To learn more about how unnecessary degree requirements are holding top talent back, read our blog on degree inflation .

8. Indiana, USA

Indiana’s tech leaders are struggling to attract and retain great talent. They’re facing a major skill shortage and they can’t solve it with the “usual” hiring methods.

Traditional recruiting methods exclude over 95% of Indiana’s workforce.

Indiana has a workforce of 3,332,239 people, but consider this:

A four-year degree requirement removes 75%

Biases can eliminate up to 30% of the pool

Requiring specific past experience removes 93% of the talent pool

With all of that in mind, a pool of more than three million candidates is reduced to just over 42,000.

Indiana’s Office of Technology (IOT) realized that skills-based hiring practices could fix this problem and solve their shortage.

They started by removing degree requirements from most job descriptions, then took the next step and started offering reskilling opportunities to workers from alternative industries, such as line cooks and truck drivers.

Tracy Barnes, IOT’s chief information officer, said that the results of the program have been positive and they’re “very pleased” so far. She also said that she’s equally excited to see the positive life impacts for the candidates involved.

9. Asia-Pacific

Skills-based hiring is quickly gaining traction in the Asia-Pacific area.

One study showed that 79% of businesses in the Asia-Pacific area look for skills when hiring versus the 21% that prioritize education and experience.[4]

The same study found that internal mobility is more important than ever and that companies want to prioritize gender equality and disability inclusion . These points can also be accomplished by adopting skills-based hiring.

Asia-Pacific is looking to skills-based practices to improve the future of their recruitment processes, but Singapore-based TruTrip is already reaping the benefits .

TruTrip is a business travel management company that needed help assessing candidate skills and hiring the best candidates, so they gave TestGorilla a try.

Here are a few ways that TestGorilla’s pre-employment skills testing helped TruTrip’s recruitment processes:

Gives them a way to objectively assess applicants’ skills and knowledge

Helps them eliminate bias from the hiring process

Enables them to consistently make better hiring decisions

Reduces their reliance on resume screening

Enhances teamwork and communication

Improves the employee experience of new hires

According to Hugh Batley, the founder of TruTrip, their new hires are a better fit. These employees become great contributors and have a better initial experience with the company.

TestGorilla also helps TruTrip save thousands of dollars by reducing the chances of a costly mis-hire. 

This isn’t unusual. According to TestGorilla’s State of Skills-Based Hiring report , 90% of organizations using skills-based practices saw a reduction in mis-hires in 2024.

10. The UK and the EU

The UK and the EU have developed a strong focus on skills over the past few years.

Interest in skills-based hiring in the UK rose 63% from 2021 to 2022 . This drastic increase is due to employers wanting a wider talent pool and candidates prioritizing and valuing their alternative experience.

This move is helping job opportunities reach the 73.6% of people in the United Kingdom who don’t possess a four-year degree. [5]

As for the European Union, they developed the “Pact For Skills” program in 2020. This program was created to encourage and fund better upskilling and reskilling while also promoting greater diversity and gender equality.[6]

A good example from both areas is the British-Lithuanian bank, Revolut.

Revolut adopted skills-based hiring by using TestGorilla’s skills tests and, as a result, improved their time-to-hire by 40% .

Among many other benefits, Revolut found TestGorilla’s language tests life-saving. Assessing language proficiency is essential for a multinational company, but traditional methods are time-consuming and laborious.

TestGorilla’s language tests help Revolut to quickly and easily evaluate their candidates’ reading, writing, listening, and speaking skills. This helped them to nearly fully automate their screening process, improving time-to-hire greatly.

To read more case studies and success stories about skills-based hiring, check out our 10 stories that demonstrate the power of skills-based hiring or our collection of customer case studies .

Here are 3 top picks from our case studies:

Revolut improves time-to-hire by 40% using TestGorilla

Design Pickle uses TestGorilla to boost application completion rate by 25%

TestGorilla helps TruTrip to save money and improve employee experience

If you’d like to acquaint yourself with a solid skills-based hiring practice, browse our test library and review our skills tests.

“JVS 2022 Impact Report”. (2022). JVS . Retrieved March 6, 2023. https://impact2022.jvs.org/

“Maria Black, president and CEO”. (n.d). Business Roundtable. Retrieved March 6, 2023. https://www.businessroundtable.org/about-us/members/maria-black-president-and-ceo-adp

McGraw, Mark. (April 4, 2022). “Dropping Degree Requirements: Do Employers Still Care About Education?”. World at Work . Retrieved March 6, 2023. https://worldatwork.org/resources/publications/workspan-daily/dropping-degree-requirements-do-employers-still-care-about-education

“The Future of Talent”. (2021). LinkedIn . Retrieved March 6, 2023. https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions/resources/pdfs/future-of-talent-whitepaper.pdf

“Overview of the education system”. (2022). Education GPS . Retrieved March 6, 2023. https://gpseducation.oecd.org/CountryProfile?primaryCountry=GBR&treshold=10&topic=EO

“Pact for Skills”. (November 10, 2020). European Commission . Retrieved March 6, 2023.  https://ec.europa.eu/social/main.jsp?catId=1517&langId=en

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Executive search. recruitment. talent advisory. career coaching. outplacement., case studies in the recruitment process – an assessment method for gathering data on a candidate.

Recently I started recruiting for a management consulting company who uses client case studies as part of their selection process. For them, it has proven to be an effective way of gathering information on a candidate to assess suitability.

To better understand the use of case studies in the recruitment process, my assistant Laura and I did research into the topic, this blog post is to share that information with you.

An overview of case studies in the recruitment process

Case studies are used as a method of competency measuring. Competency methods can focus on technical abilities, social and behavioural skills, or a combination of the two.

Case studies are most popular in management consulting (though they are used in some other industries) since they are able to mimic the kinds of tasks that would be required in the job.

They are done face-to-face during a specified time slot or given to the candidate to complete in their own time.

See Hiring by Competency Models, Patty Grigoryev (2006)

University of Sydney, Case study interviews https://sydney.edu.au/careers/students/applying-for-jobs/interview-tips/case-study-interviews.html

Research on case study efficacy

The premise behind administering a case study as an assessment method is that it offers a level playing field, to some degree, by allowing shortlisted candidates to demonstrate their technical abilities and personal qualities irrespective of past experience and qualification(s).

Case studies enable interviewers to see the strengths and weaknesses of candidates in action, including:

• Engaging in logical and analytical reasoning.
• Thinking creatively and generating innovative solutions.
• Problem-solving.
• Working under time pressure.
• Effective communication skills, including presenting in front of one or several interviewers and using a whiteboard to express concepts.

Case studies are detailed in their nature, add cost to the overall recruitment process (because they require time and resources to administer) and are often one of the final stages in the recruitment process.

Reducing the risk of a bad hire

It is well-established that the costs of a bad hire for a business are huge, especially in leadership roles where it can affect the performance of the whole team.

The hard costs of a bad hire are estimated to range between 50% and 200% of the first-year salary. In management consulting, a bad hire cannot only affect the internal team – a poor client experience can have significant impacts from a brand and billing perspective.

Finding ways to reduce the number of bad hires isn’t easy, case studies have been developed to provide additional data points to make a more informed hiring decision. Using competency modelling methods such as case studies, it has been shown to increase success in hiring decisions, with the most significant improvement stemming from a better culture fit.

Talent Management 360, Using case studies to recruit talent https://talentmanagement360.com/using-case-studies-to-recruit-talent/

Case studies and management consulting companies

Big 4 accounting firms and strategy consulting houses like McKinsey and Bain consistently use case studies in their recruitment process, for example:

PwC appears to only use case studies in relation to taxation and when hiring recent graduates. They are described as “provide students with realistic fact situations in which a number of tax problems and opportunities can be identified”. They acknowledge that law students and business students may choose to approach them differently and give some background regarding the issues and deliverables expected, such as that students are expected to “incorporate a certain amount of tax planning into their solutions”.

https://www.pwc.com/us/en/careers/university-relations/tax-case-studies.html

By contrast, Deloitte’s approach is broader. The case interview is designed to assess problem-solving and analytical skills, as well as logic and strategy. However, it is also designed to give candidates an insight into their prospective role, since the cases align with real projects. They clearly step out a five-step approach that candidates should use to address the case interview and give a list of helpful tips that they recommend will help interviewees get the most out of the experience. There is also an interactive case interview practice website ( http://caseinterviewprep.deloitte.com/ ) designed to assist.

https://www2.deloitte.com/us/en/pages/careers/articles/join-deloitte-careers-case-interview-tips.html

McKinsey & Company who are notorious for gruelling recruitment methods, with some prospective employee’s having up to 20 interviews before receiving an offer, including a compulsory case interview.

McKinsey offer four example case interviews, which can all be found at this link:

https://www.mckinsey.com/careers/interviewing

Bain states that any candidate applying for a consulting role should expect a case interview, and those cases will be based on Bain’s client work. They provide two examples, as well as a mock interview for candidates to watch:

https://www.bain.com/careers/interview-prep/case-interview/

Capital One

Capital One also has a detailed case study guide which demonstrates what they will assess (problem solving and analytical skills) as well as providing examples:

https://jobs.capitalone.co.uk/business-analyst-case-study-guide

Time allotted

The PwC case studies are to be done in the student’s own time, but there is a general guideline offered: “The time required of the student to complete the case requirements will vary greatly, depending upon the level of tax knowledge of the individual student, their software skills, and the number and type of issues in each case. As a very general guideline, each case study, with all issues included, should require not less than 10 hours of issue formation, research, and analysis by a graduate tax student, before the final deliverable(s) are developed.”

Deloitte’s case interview preparation page states that each case is 15-20 minutes long but does not give any set time limits and there is no suggestion that responses are timed.

See PwC Case Studies in Taxation https://www.pwc.com/us/en/careers/university_relations/documents/Case-Studies-in-Taxation-2018.pdf

Measuring the responses

PwC’s case studies are designed to test both technical skills (tax knowledge, Excel ability) and broader skills such as problem solving and creativity. It is stated that the ‘deliverables’ can be in many forms including “a letter to the client identified in the case study, a memo to the client file, or preparing a ruling request for the IRS. Some case study users require oral presentations. These may take the form of a straight presentation or role-play in the setting of a client meeting, resolution of an audit, or representation of a client in a court.” Actually measuring these is not expressly dealt with, but the document does provide a set of solutions to each case study for comparison, akin to a marking key.

By comparison Deloitte is focused less on finding the ‘right answer’ and emphasises that candidates will do well by clearly demonstrating a logical thought process. Having a clear structure and acknowledging any assumptions are listed as recommendations. Possible answers are given in the example attached and they focus on having both justifications and implications for each point. It’s all about the ‘how’ rather than the ‘what’. For numerical/technical questions however, there is a clear right and wrong.

Other methods of work sample testing

There are alternative methods for collecting data points on a candidate, these include: written questionnaires, take home or in office real life job tasks, online assessment tools and group assessment centres.

One hiring manager I was recruiting for would take a full two hours to conduct an interview with a candidate. In the first hour he would cover off behavioural and company ‘fit’ questions, in the second hour he would launch into a long list of technical questions, including real case study examples from working at his company.

This thorough approach made the hiring manager more confident in his decision to hire the individual (or not hire if the candidate wasn’t strong enough).

Here are some other quality articles on evidence based interviewing and testing.

• The Case for Evidence Based Interviewing: Part 1 and Part 2
• Assessing Soft Skills

When I’m engaged to conduct a recruitment process for a client I recommend gathering as many data points on the candidate as possible – including a type of work sample, if possible.

I’m always looking for ways to help organisations recruit better. Leveraging years of experience in corporate recruiting I can assist with finding the bottlenecks and weak points in your hiring process and improving hiring outcomes.

Find out more about my services here: https://elite-human-capital.com/consulting-services/

To talk with me about how I can help, make contact today.

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Home » Management Case Studies » Case Study: Google’s Recruitment and Selection Process

Case Study: Google’s Recruitment and Selection Process

Google Inc., the world’s largest and most popular search engine company, is also one of the most sought after companies in the world. Due to the popularity of the company caused by its highly attractive compensation and benefits packages for its employees, millions of job applications are constantly received by Google on an annual basis. While other companies envy Google for attracting and acquiring such highly-talented and highly-skilled individuals from all over the world, the company finds it as a serious cause of dilemma.

When Google Inc. topped the ranks for the most popular companies in the world , it could no longer contain the number of applications it receives from thousands of job hunters from all over the globe. And since the company aims to hire only the best employees that fit the organizational culture and standards of Google , the company started thinking of ways to better improve its recruitment and selection process for its would-be employees.

In an article released in New York Times in 2007, Google Inc shared its non-traditional, highly creative and unconventional approach of selecting and hiring employees. Initially, the Google management sought the aid of its highly-competent and well-skilled technical staff in order to find ways to quickly go through and review the millions of applications it stored in its recruitment database.

The Google Inc management also decided to focus on the distinct behavioral characteristics and personality that separates Google employees from any other employees in other known companies. It shifted its focus from academic qualifications and technical experiences to the applicant’s personality , creativity , leadership capacities , innovative and non-conventional ways of thinking and the applicant’s overall exposure to the world. The academic qualifications and the intensive job experience just came in as second priorities of the company in choosing the best candidates for any open positions.

Since then, the Google Inc company not only became known for its outstanding and “luxurious” job compensation and benefits packages it offers its employees, but also in making use of some of the most powerful recruitment assessment tools capable of picking the best employees in the world that fit the standards set by Google.

The Google Recruitment Process

One of the most notable statements of Eric Schmidt , the CEO of Google Inc. is that “Google invests in people.” The main reason why people from different cultures, have been dreaming of being recruited and hired by Google is that the company offers possibly the most outstanding job compensation packages any normal employee could ever enjoy.

In order to attract the best employees, Google draws them by the promise of wealth and luxury, providing their employees with almost everything an employee could possibly need, from absurdly high compensations to extravagant and luxurious benefits like gourmet food, carwash, gym, snacks, exercise classes, dry cleaning services, car services, haircuts, oil changes, massages, checkups and many more, all for free.

Nevertheless, the recruitment process was also far beyond ordinary. Several people who have had experience in the Google recruitment process narrates that the experience was totally nerve-wracking. One applicant who underwent interviews for Google has had five to seven interviews in one day for two to three straight days. That applicant claims that the interviews were really tough with some of the brightest people in the world, conducting the interviews filled with brain teasers, algorithmic problems, and IQ tests.

Another applicant who also have had experiences in the recruitment process of Google claims that his Google experience was one of the most nerve-wracking adventures of his life. The interviewers were looking for extremely bright individuals and so the recruitment method was filled with IQ tests, brain teasers, algorithms, data structures, and a lot of mathematics involved in it.

The Google Selection Process

Google is no doubt the world’s best recruitment leader. Google is known for various unique approaches that it has utilized in order to attract the cream of the crop or the best of the bests. One way is through employment branding. Google has so successfully utilized their brand in order to attract the most talented and highly-competent individuals in the world. Because of their claim of providing the best employee-employer experience supported by the many perks, benefits and high salaries that Google employees get to enjoy, Google became the most desired companies for men and women in the world.

While the work and job responsibilities in Google are not that easy, the stock options benefit is one of the key drivers of retention and continuous acquisition of the best employees for this company. In 2007, employee turn-over at Google was reportedly less than 5% which was simply phenomenal. People didn’t want to leave the company because the amazing provisions and benefits that the company offers its employees. Moreover, the creative approaches of Google when it comes to hiring and retaining employees were simply exceptional. Employees claim that money was never an issue for Google in terms of utilizing it to take care of its employees.

One notable recruitment technique that Google utilized in 2006 was the targeted and unobtrusive approach to sending recruitment messages. Google crafted a simple technique to recruit the best students in certain schools and universities to work for them. They allowed people from these schools to access the search portal of Google wherein the students’ IP address would be identified to see from what organization the person belongs into. The technique was successfully executed using a minimalist and unobtrusive style of recruitment wherein below the search box, the Google system would know whether the targeted student is graduating or not and whether or not they intend to work for Google after graduation. The approach was definitely a successful micro-targeted approach. It was also in the same year when Google opened up to the idea of an Employee Referral Program. In putting up this program, Google made sure that it would deliver them a world-class employee whose personality, qualifications and work ethics reflect the Google standards.

A year passed by and Google’s attempts for recruitment innovations continued to improve. In 2007, Google developed a simple and effective assessment tool to screen its millions of applicants all over the world via an algorithm assessment tool. The algorithm technique effectively separated the top and the best performers from thousands of candidates vying for a position. Moreover, the assessment tool was made sure to successfully predict the best possible candidates from the least and the average and has managed to resolve the issue on the usual assessment tools being used by most companies, relying mainly on the academic qualifications and intensive industry and job experience.

Truly, what separates the Google recruitment process from the typical and the usual recruitment methodologies that other companies employ is its ability to accurately identify the best candidates for the position using a more data-based and scientific approach to the recruitment process. Also, it has significantly reduced the reliability of interviews, which for most companies, serves as the final indicator of how well an employee will perform at work. Furthermore, the algorithm approach which is a common business model that the company employs was effectively used to assess whether potential candidates can indeed perform given the high performance standards of Google.

The secret to be selected as a Google employee is that one has to think a lot like an “engineer”. Apparently, Google expects their employees to be highly quantitative and highly analytical as well as highly capable of dealing with too many data all at the same time. During the interviews, an applicant must also be able to demonstrate his skill or capacity by writing codes, intelligently analyzing case studies and brain teasers and solving algorithmic problems on the spot. Also, Google is searching for applicants who are highly practical and are capable of making something out of nothing that people can make use of.

The Google Interview Process

Since Google is known to be the ultimate recruitment and selection machine, its interview processes are also the most grueling experiences an applicant could ever have. Usually, the interviews begin using the telephone. Once the phone interviews conducted have been successful, the applicant would be scheduled by the recruitment officer and be invited for a series of five to ten interviews in one day with ten different people. For some people who have successfully undergone this process, they described it as the most excruciating employment experience of their lives as a lot of mental gymnastics were necessary to prove your skills.

There were many instances when the applicants were asked to write codes, brain storm, role play or solve mathematical equations on the spot just to prove that they are highly-skilled and competent. In other instances, the applicants are even tested of their marketing skills even though the position an applicant is applying for is highly technical. The interviewers seem to have control and power over the applicants letting them do everything just to prove that they are worthy for the position. Common questions involved computer network problems, Java programming and algorithms by which Google is known for.

Moreover, other applicants can rate and share comments on another applicant which Google can track and use as another basis for hiring or not hiring an applicant. Overall, the process was a lengthy, tedious and nerve-wracking experience which can possibly traumatize anyone whose dream is to work for one of the most prestigious companies in the world. Nevertheless, the perks and benefits are limitless and are more than enough to compensate for such a tough employment experience.

Related posts:

• Best Practices in Recruitment and Selection
• How to Improve Your Recruitment Process
• Integrity Testing in Employee Selection Process
• How Blockchain Transforms the Recruitment Process?
• Recruitment Process Outsourcing (RPO) – Definition, Benefits and Risks
• Recruitment Process
• Case Study: Restructuring Process of Volkswagen
• Type of Tests Taken in the Selection Process
• Types of Interview Conducted in the Selection Process
• Selection Process in Human Resource Management

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13+ HR Case Studies: Recruiting, Learning, Analytics, and More

Reposting a piece from the blog over at Lighthouse Research because I know not all of you subscribe over there!

While much of the work we do at Lighthouse Research & Advisory focuses on quantitative research studies, we do a fair amount of qualitative research as well. We’ve collected case studies over time (and continue to) that highlight interesting approaches and examples of innovation within human capital management. The list below offers a wide variety of industries, examples, and flavors for you to learn from.

Want to see another topic or example not listed here? Comment below and and I will see what we can do to find that for you!

Wal-Mart, Automation, and Compassion Training

Walmart’s Fastest Growing Line of Business is Delivering Experiences

The Motley Fool: Blending Talent Management and Engagement

Motley Fool: The Coolest Talent Processes You’ve Never Heard Of

Chipotle: How Internal Mobility Reduced Turnover by 64%

Internal promotion-how Chipotle reduced turnover by 64%

Adtran: Using Hackathons for Employer Branding, Employee Development, and Retention

Using Hackathons for Branding and Retention

Stout Advisory: Performance Management, Peer Feedback, and Employee Engagement

How to Radically Change Your Performance Management Practice [Podcast]

H&R Block: Seasonal Hiring, Strategic Recruiting, and Hiring Manager Communications

Patagonia: measuring the roi of hr programs, hr strategy, employee perks and benefits.

Measuring the ROI of HR Programs is Critical: Here’s How Patagonia Does It

Hot Chicken Takeover: Employee Benefits, Corporate Culture, Leadership, and Social Responsibility

Can a Business Grow Competitively While Doing Social Good? [Podcast]

AlliedUniversal: Talent Acquisition, Employee Referrals, and High-Volume Hiring

How Does AlliedUniversal Hire 90,000 Workers a Year? Referrals and PURPOSE [Podcast]

Duie Pyle: Remote Worker Engagement, Blue Collar Challenges, and Competitive Recruiting

Talent Lessons from the Transportation Industry [Podcast]

Ohio Living: Core Values, Company Culture, and Employee Recognition

We’re Only Human 39: Ohio Living Serves 70,000 Clients Annually with Core Values

Cox Enterprises: HR Analytics, Business Impact, and Strategy

We’re Only Human 53: How to Partner with Your Talent Analytics Team

McDonald’s: Learning Measurement, Business Impact, and ROI

Southwest airlines: corporate culture, employee perks, and employee engagement.

We’re Only Human 40: How Southwest Airlines Lives and Breathes Corporate Culture

HJF: HR Technology Selection and Implementation, HR Leadership, and Modernization

We’re Only Human 55:The HR Leader’s First Year on the Job

Case Study: Accenture’s 360-Degree Recruitment Strategy

To help enhance talent acquisition and retention, the organisation focussed on listening to candidate and employee feedback and taking actionable steps to address the experience for all involved.

By Simon Kent

The scale of recruitment at multinational professional services company Accenture is impressive by any measure. With around 770,000 people working for the business around the globe, Tom Sayer, global recruiting director of assessments, skills, and experience at the business, says they’re hiring around 150,000 employees every year with applicants approaching the firm numbering in their millions.

The concept of 360-degree recruitment for the business ties in directly with the ethos of the business itself. The company is pursuing the idea of 360-degree values, so that wherever and however someone engages with the business, there is always a measurable and positive impact.

Sayers’ work is to extend this idea to new recruits and job applicants, and for good reason. As many organisations know, recruitment is often the first point of contact—and sometimes the only experience—someone may have with a business. That experience can determine whether they become future customers or advocates for the business, so from that perspective, getting the experience right the first time is immensely important.

Assuming his role a few years ago, Sayer wanted to be sure the business was listening to the experience of everyone affected by the recruitment process. Naturally, it was important to capture and consider the experience of applicants and candidates, but to truly reflect on the process and the experience, it would also be necessary to consider the experience of managers and the recruitment team as well. With so many people involved, it would not be possible to listen to everyone, but Sayer was determined to find a way to collect and aggregate the sentiments felt around the process and use this to identify and deliver positive change.

It wasn’t that the company did not measure impact in recruitment, but the feedback taken occurred at the end of the recruitment experience, creating a final net promoter score (NPS) which really was only based on what the candidate could remember of the experience when asked two weeks or so after the process. Such information, while not entirely useless, did not offer a true insight into what was happening or being experienced.

To address this, the business put together an approach that would engage with candidates and applicants at diverse points along their journey with the company. Pulse surveys were introduced at diverse stages in the recruitment process like following the first application, following an interview, and so on. Data gathered from these built up a much more detailed illustration of the applicant’s experience with the business, based on near immediate experience rather than reflective thoughts based on distant memories.

Pulling together all this feedback, the business created a series of graphs which in Sayers’ words provided a “treasure trove” of information. On one hand, the company now had a clear general overview of the recruitment process, but at the same time, they had the potential for drilling down into specific points of the recruitment experience at an impressive level of detail.

Determined to capture the experience from all perspectives, the business also rolled out pulse surveys among hiring managers, carried out on a quarterly basis. This insight too has been important for the business as it gives details of the difficulties and challenging aspects of the recruitment process for the business. As Sayer notes, the data offered information into the processes and the technology used by staff, which in turn indicated areas for training and investment.

The new approach to recording experience around recruitment gave the organisation a starting point for their own journey in improving the experience for everyone. It became clear what the process was like for both candidates and recruiters involved. It also indicated which elements of hiring had the biggest impact on each cohort of those involved. The function of the hiring process, for example, had biggest impact for recruiters themselves, while interestingly, the data also showed that while they thought the application experience was too long and drawn out for candidates, this proved not to be the case. The scores for this part of the process were high enough for the business not to have to worry too much about how long it was taking to bring people into the organisation.

A combination of these insights led the business to create a series of training resources for hiring managers across the business. Given the scale of recruitment across the worldwide organisation, being able to prove impact of intervention  would clearly pay back handsomely in terms of cost, resources, and most importantly, in terms of the experience for candidates and hiring managers alike.

Taking lessons from the collected data, Sayer’s team worked with SocialTalent to create training resources for hiring managers. Furthermore, in recognition of the time constraints on these people, the training was broken down into manageable pieces so they could be slotted into the recruiter’s schedule. As Sayer notes, there’s a considerable difference between expecting someone to find days to take 30 hours of training compared with being able to dedicate 20 minutes of online training alongside work over a period of months.

Having commenced down the road of measuring experience, the training interventions delivered to recruiters were also measured and evaluated. Further pulse surveys demonstrated that the company’s recruiters were indeed learning useful new skills and approaches through the training–approaches which they could implement in their day-to-day working lives and which would improve their performance and their own experience of bringing in new people into the company.

As Sayers says, “We are fighting for new talent so we are constantly looking for how these insights can help us differentiate ourself in the market.” However, the task and the methodology pursued by the business has gone further than that. Just as the scale of hiring is impressive, changes made to the process have been made globally, affecting the work of around 50,000 managers. It’s not just the attraction and retention of external candidates that has improved, but so too has the experience and work of Accenture’s own managers as they secure the talent the business needs to go forward.

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Boomerang employees could be the secret to recruiting high-quality talent in a cooling labor market

SEPTEMBER 3, 2024

A bad recruiting strategy. In today’s cooling labor market , boomerang employees can be a boon for recruiters with limited bandwidth and budgets because those returning can require less time and money to recruit and onboard. The healthcare sector has seen the most success with re- recruiting former employees. Around 4.3%

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7 Steps to Building a Successful Talent Acquisition Team (+Netflix Case Study)

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AUGUST 8, 2023

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How to Choose the Right Pharmaceutical Recruiter in Philadelphia

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JULY 29, 2024

Choosing the right pharmaceutical recruiter in Philadelphia is crucial for accessing top talent in this competitive industry. With Philadelphia’s unique position as a leader in cell and gene therapy, companies need recruiters who understand the local market’s specific demands.

How to Find the Best North Carolina Manufacturing Recruiters?

JUNE 3, 2024

This is where manufacturing recruitment agencies NC come in. The best element about partnering with manufacturing recruiters to find talent is an improved hiring process. Plus, you get to save time and other resources that you would have used to conduct the recruitment yourself. Below are some factors.

Finding the Best California SaaS Software Recruiters: A Comprehensive Guide

AUGUST 10, 2024

However, recruiting in this space isn’t just about filling roles; it’s about finding experts who can drive innovation and growth. The challenges of sourcing skilled professionals in this fast-paced market are unique, requiring recruiters specializing in the nuances of SaaS.

How to Choose the Best Automotive Recruiter in Miami for Your Dealership

JULY 4, 2024

Unfortunately, dealership recruitment can be complex, considering the dynamics of the tech world. With these obstacles, it is essential to partner with specialized automotive recruiters . Such recruiters help streamline the talent acquisition process and easily find the right talent that fits your business culture and roles.

How to Find Aerospace Recruiters and Executive Search Firms in Seattle

MAY 14, 2024

Employees are the backbone of every company’s success, and Seattle aerospace recruiters have proven reliable in sourcing the best talent. So, if you are looking for a reliable aerospace recruiter , we are here to give you proper guidance. Here are some of the elements you should factor in when selecting an aerospace recruiter .

12 Best Recruiting Automation Software in 2023

OCTOBER 20, 2023

In the dynamic landscape of recruitment , organizations are constantly seeking ways to streamline and improve their hiring processes. Recruiting automation software has emerged as a game-changer, allowing HR professionals to save time, reduce manual tasks, and make data-driven hiring decisions.

The Evolution of HR with AI Technologies

FEBRUARY 19, 2024

Traditionally, HR departments focused on managing employee records, overseeing recruitment processes, and ensuring compliance with labor laws. One of the most significant changes was in recruitment and talent acquisition. Case studies from various companies show the success of integrating AI into HR strategies.

Background Screening Impacts the Candidate Experience

SEPTEMBER 22, 2015

Did you know that HireRight offers an extensive resource library with case studies and checklists? They also understand that the term candidate experience extends beyond interviewing to all aspects of the recruiting cycle, including background screening. You can check it out here. Enjoy the post!).

The Benefits & Challenges of Recruiting for High-Net-Worth Individuals

DECEMBER 19, 2024

Recruiting for high-net-worth individuals (HNWIs) is a unique niche in the recruitment industry. While this niche presents lucrative opportunities for recruiters , it also comes with its own set of challenges. Benefits of Recruiting for High-Net-Worth Individuals 1.

What is HR Analytics? All You Need to Know to Get Started

FEBRUARY 28, 2024

This has a significant impact on organizational performance , leading to as much as a 25% rise in business productivity, a 50% decrease in attrition rates, and an 80% increase in recruiting efficiency. Example: Exploring recruitment data to discover the key attributes of an ideal candidate for a particular position.)

HR KPIs: Guide, 20 Examples & Free Template

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HR KPI examples HR KPIs vs metrics Characteristics of good HR KPIs Leading vs. lagging KPIs HR KPIs case study HR KPI template HR KPI best practices FAQ What are HR KPIs? This reduction could, for example, apply to recruitment costs. In this case , ‘ Recruitment cost in Dollars’ is the KPI. Contents What are HR KPIs?

How to Identify Bottlenecks in Your Recruitment Process

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Take recruiting for example. When the recruiting process is broken, everybody knows it. And in my experience, everyone blames everything on recruiting being broken. “We Problems (or contraints) in recruiting isn’t something to ignore because finding top talent is essential to the business. bottleneck) in the process?

The Ultimate Guide to Life Science Recruiters in San Diego

AUGUST 15, 2024

The complexities of this industry require a strategic approach to hiring, which is where specialized life science recruiters come in. These recruiters understand the unique demands of the sector and have the expertise to connect you with professionals who can drive innovation and success. Here are the benefits.

A Guide to Finding Ohio Automotive Recruiters

APRIL 30, 2024

It all starts with finding the best automotive recruiting partners to help source top talent. With skilled recruiters , you are guaranteed to hire top talent who will help you achieve your business goals. Since many employers find it challenging to choose the best Ohio automotive recruiters , we have prepared this guide to help.

Pre-Boarding: Bring High Tech and High Touch to Onboarding

JUNE 23, 2015

There’s never been a better case study for this than onboarding. If you want to learn more, check out the Xerox Workflow Automation Solution for HR Onboarding website and download this case study with Convergys Corporation. In his 1982 book “ Megatrends ”, John Naisbitt coined the phrase ‘high tech, high touch.”

How to Identify Top Hospitality & Tourism Recruiters in Miami

JUNE 24, 2024

However, the sector experiences a challenge in talent acquisition due to current recruitment trends. The recruitment landscape is shaped by advanced technology, remote work, diversity and inclusion, all focused on improving the hiring experience. So, this article gives you a guide on how to find the best tourism recruiters in Miami.

What is a Backfill Position and Why is It Important?

JUNE 27, 2024

Strategies for Permanent Backfill: Internal Recruitment : Promoting or transferring an existing employee who has the skills, experience, and potential to succeed in the vacant role. External Recruitment : Conducting a thorough recruitment process to identify and hire a suitable candidate from outside the organization.

Laser-Focused on Recruiting to Hire A Players | ClearCompany

ClearCompany HRM

APRIL 21, 2022

To view more real client case studies and see their success using ClearCompany, take a look at our client page. See how Milan revamped # recruiting with ClearCompany’s ATS: A Look into Milan Laser Hair Removal. . ClearCompany Transforms Recruitment at Milan. Cleared a critical bottleneck in the recruitment process.

Creating Employment Opportunities With Flex Manufacturing (i4cp login required)

MARCH 7, 2023

This case study represents one of the submissions for i4cp's 2023 Next Practice Awards, winners will be honored at the i4cp 2023 Next Practices Now Conference. You can also view other Next Practice Award case studies . A cross-functional team formed to include the Director of Manufacturing, his HRBP and Recruiting .

JUNE 30, 2023

Talent acquisition vs. recruitment The terms talent acquisition, recruitment , strategic recruitment , and corporate recruitment are often used interchangeably. While talent acquisition and recruitment share the same primary goal of filling open positions in an organization, there are some notable differences.

Case Study: Carers Queensland

MARCH 15, 2022

We hired an extra 400 staff via manual processes; conducted recruitment with handwritten notes for interviews; sent out letters with onboarding packs in the mail, and requested the new employees to post or deliver them back. How has the ‘ Recruitment ’ Module in EmployeeConnect solved your problems?

Finding the Perfect Fit: A Step-by-Step Guide to Hiring Exceptional Property Managers

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In this step-by-step guide, we will explore the key aspects of the hiring process and provide valuable insights into recruiting strategies, interviewing techniques, and skills assessment to help you find the perfect fit for your property management needs. Ask candidates to propose solutions and explain their thought process.

13+ HR Case Studies: Recruiting, Learning, Analytics, and More

SEPTEMBER 3, 2019

As someone who has worked in the HR profession, I know well the full value of stories, examples, and case studies . While much of the work we do at Lighthouse Research & Advisory focuses on quantitative research studies , we do a fair amount of qualitative research as well. How to Lead a Hiring Team.

9 Best HR Courses for Beginners to Check Out Right Away

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We created The Academy to Innovate HR , or AIHR, to offer certification in various areas of HR, including sourcing and recruitment , data analytics, and digital skills. Look for programs that include practical aspects such as case studies , real-world scenarios, and interactive exercises.

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According to the Society for Human Resource Management (SHRM) report “ The New Talent Landscape: Recruiting Difficulty and Skills Shortages ”, 68 percent of HR professionals are having trouble recruiting candidates for full-time positions. Organizations Can Use a 3-Strategy Approach to Recruitment . Enjoy the post!).

Strategic Workforce Planning 101: Framework & Process

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Benefits of strategic workforce planning Strategic workforce planning framework Strategic workforce planning case studies Strategic workforce planning process Strategic workforce planning tools Best practices for strategic workforce planning FAQ What is strategic workforce planning? Contents What is strategic workforce planning?

Predictors of Job Performance: What Drives Insurance Sales Agents [Case Study]

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As the affluent market is sophisticated in needs and wants, it is essential to recruit staff from the same market with all three predictors in mind (i.e., The post Predictors of Job Performance: What Drives Insurance Sales Agents [ Case Study ] appeared first on AIHR. A final word.

How anti-DE&I legislation could limit the talent pipeline and impact corporate diversity

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The data is preliminary and mixed, and many schools haven’t disclosed the racial makeup of their new students, but some experts believe diversity will not improve unless colleges change how they recruit . “I The past as a predictor.

13 HR Analytics Courses Online To Check Out in 2024

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It includes facilitated discussions, case studies , group and individual activities, and self-assessments. The course covers data management in R, data exploration and visualization in R, and three dynamic case studies focused on different aspects of analyzing data. Conduct a brief presentation on data analysis results.

A Case Study in Hiring with Intentionality, Not by Accident

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In this conversation between Ben and Nicole Hirsch, a senior recruiting leader, you’ll hear how to approach this with intentional focus in order to drive the best hiring results. Show Notes Thanks to Brighthire for connecting us with Nicole!

5 Recruiting Strategies to Win the War for Talent

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This means millennials are quickly becoming the key drivers of productivity in the workforce—and as they flood the market, businesses large and small need to be diligent about recruiting them. Firms like Deloitte have gotten savvy by attending hack-a-thons to recruit top tech talent with resounding success.

On-demand expert advice coming to an HR department near you

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Galileo is delivered via enterprise AI platform Sana, and is specifically designed for recruiters , HRBPs, L&D pros, HR consultants, and investors. The tool is populated with more than 26 years of the Josh Bersin Company’s research, reports and vendor profiles, and case studies .

How To Apply Design Thinking in HR (+ 3 Case Studies)

AUGUST 16, 2023

Recruitment and onboarding Consider how candidates experience the recruitment process. Diversity and inclusion Ideate and prototype strategies for attracting diverse talent and reducing biases in recruitment . Solution: The HR team mapped out each step of the recruitment process from the candidate’s perspective.

Improve the Candidate Experience with Better Scheduling

DECEMBER 8, 2020

Missing connections translates to time being wasted by the recruiter , the hiring manager, and the candidate. According to a survey conducted by Cronofy and JobAdder, 90% of recruiters say that they make two or more attempts (via email and/or phone) to schedule an interview. I know, the term phone tennis might sound funny.

Employee Engagement Is the Key to Innovation – Friday Distraction

AUGUST 25, 2017

Recruiting practices need to let candidates know they are valued. P.S. If you’re looking for a real-life case study on how to create employee engagement, check out this article about Kronos employee Kristen Wylie , whose daughters were cast in the national touring production of “Annie the Musical”. Even if they wanted to.

Case Study Preview: How a Global Direct Selling Wellness Company Digitized Workforce Performance and Onboarding

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JULY 19, 2022

At Rallyware, we recently published a case study on a direct selling wellness company that digitized workforce performance, onboarding, and enablement. in recruitment and onboarding. What Is a Direct Selling Company? In 2020, markets in Europe, the Middle East, and Latin America joined the company’s workforce.

Case Study Preview: How a Global Direct Selling Wellness Company Digitized Workforce Performance and Onboarding?

At Rallyware, we recently published a case study on a direct selling wellness company that digitized workforce performance, onboarding, and enablement. in recruitment and onboarding. The post Case Study Preview: How a Global Direct Selling Wellness Company Digitized Workforce Performance and Onboarding?

How to Create Jobs People Will Love: An Intro to Job Design

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JANUARY 18, 2022

Job design is an important element of employee retention and successful recruitment but the concept doesn’t get much attention. Mini case study : the impact of better job design on turnover and morale. However, creating jobs people will like is entirely possible, and doing so is important.

Case Study: MarketGap’s Innovative Strategy for Agile Workforce Evolution

Partnering with organizations and agencies that focus on promoting minority talents, such as minority professional associations and diversity-focused recruitment firms. The post Case Study : MarketGap’s Innovative Strategy for Agile Workforce Evolution appeared first on Hppy.

So you want to speak at HR conferences? Advice for the journey

JUNE 5, 2019

recruiting trends, technologies, and case studies . But if you want the latest research, case studies , and practical ideas on how to improve HR, there’s a good chance I have the data on hand to make that happen. internal mobility, career pathing, and employee development. employee retention strategies.

New Hires Not Engaged? How to Design an Onboarding Intervention

JUNE 5, 2018

CASE STUDY : How Action-Alert Notifications Led to Greater Engagement. Semler also shared with me the story of a non-profit trade association with roughly 1,500+ members that were using the Readex Onboarding Check platform to recruit and retain members. Use Surveys to Create Conversations.

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